Fiat Debuts New Jennifer Lopez Ad Featuring…the 500 Cabrio

The North American division of Fiat has launched its second commercial about Jennifer Lopez featuring the new 500 Cabrio. And no, we're not the ones to get it wrong here but Fiat's advertising agency which seems to have got its priorities confused.

While we get to see more of the Fiat 500 Cabrio than the first online ad with J. Lo, the commercial, title "My World" continues to focus on the "actress, entertainer, philanthropist and entrepreneur" with her song "Until it beats no more" playing on the background.

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New Raunchy Volkswagen Passat Ad shows us the "Naked Truth"

Volkswagen is trying its best to associate the new U.S. built 2012 Passat with both the big (cinema) and small (television) screen.

Following up on its mini Darth Vader parody, das Germans have now joined forces with FX and its sitcom, "The League", for a sketch-like ad called "Win At All Costs: Naked Truth".

The spot, which is more than two minutes long, shows Stephen Rannazzisi as Kevin and Katie Aselton as Jenny playing out a humorous sketch about winning and losing bets. Hit the jump to check it out.

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Jeep Announces New Ad Campaign for Italy

Jeep is one of the two mainstream brands within the Fiat Group – Chrysler LLC alliance (the other one being Alfa Romeo) that are destined to play a major global role in the company's growth plans for the future.

To mark Jeep's renewed lineup in Italy, the automaker is launching a new TV campaign under the tagline "Don’t' adapt to conventions". The first spot is named "Never Adapt" and it will begin airing on Italian television channels on Sunday, October 9.

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2012 Honda Pilot Commercial Taps on Ozzy Osbourne's Crazy Train Song

The Honda Pilot is not exactly the kind of vehicle you would associate with a rock icon like Ozzy Osbourne, nevertheless, the Japanese automaker has used of one his most well-known songs in a commercial for the mildly updated crossover.

The "Road Trip" ad for the 2012MY Pilot shows two grownups at the front and six kids at the back attempting to sing Ozzy Osbourne's 1980 debut solo single, "Crazy Train", a capella.

We're not sure the ad works but you can check it out for yourself after the break and tell us what you think.

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Time-Waster of the Day: Nissan Europe Launches New 3D Juke Site

The Juke has seen its fair share of publicity, mostly due to its unusual shape and the fact that it is Nissan’s first entry in the small crossover segment. The most recent stunt is the announcement on the development of the Juke-R with modified GT-R underpinnings.

Now Nissan has moved on to another fantasy realm: not the “what if” 530HP Juke prototype, but the virtual one. Its European division has launched Stage JUK3D, an online module that promises to give its users “an incredibly immersive experience of discovering and driving” the carmaker’s small crossover.

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Video: The Making of Toyota's Prius Family People Person TV Spot

Where some see Toyota's "Prius Family People Person" commercial as the creepy stuff children's nightmares are made of, others see a piece of creative marketing.

After the wide release of the TV spot, Toyota published a behind-the-scenes video to show us how the advertising agency managed to create a 17-foot tall person and the surrounding areas seen in the commercial.

Regardless of what you think about the ad, it's definitely worth a look. Check it out for yourself in the video after the break.

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Magnifico! Ferrari Brings F40 and 599 GTB Together for a Whimsical Duel

From time to time, automakers manage to overcome their crippling fear of being creative and actually produce something that's original and interesting for viewers. The video you're about to see is one such rare example.

Titled "Duel for the Crown – Ferrari 599 GTB Fiorano", the short video, which is close to 4 minutes-long, shows Maranello's modern V12-powered gran turismo going up against the classic and still beautiful F40 that was built in limited numbers from 1987 to 1992.

Hop over the break to enjoy the clip and don't forget to power up the volume of your speakers...

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Cadillac Challenges Mercedes-Benz by Pitting the Escalade Against the C-Class [Video]

We think most of you will agree with us when we say that, for the same reasons the Cadillac Escalade is extremely profitable, it also doesn't quite fit the brand's current image being sort of a throwback to the glory days of the classic American cruiserships.

But this didn't stop General Motors from raising the ante in yet another provocative commercial for Cadillac that follows the CTS-V spot featuring the Ferrari 458 Italia.

This time, the General took the Escalade and pointed its ammo towards Mercedes-Benz and its C-Class sedan. The video spot shows the big Caddy V8 beating the C300 on a straight line duel, and then…hauling back the Merc.

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Toyota Design Boss Says "Pump That Up," But the Company's Ads Say, "It’s a Car"

As we reported earlier this week, raffish-haired Akihiro Dezi Nagaya, Toyota’s global design chief, plans to implement a more aggressive design theme for the brand. “We have eliminated emotion. We need to pump that up” he said in an interview at the Frankfurt Auto Show.

Changing Toyota’s “quiet and non-offensive” image won’t be easy. Nagaya will be faced with challenges both from within Toyota, a company known for consensus-driven conservatism, and with the brand's consumer base. Nagaya recognizes that Camry buyers, for example, “don't want something too aggressive.”

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Ad Watch: Toyota Gets Tough and Cheeky with New Hi Lux Commercials

In of those rare moments when advertisers not only manage to get the message through but also capture our attention with their commercials, Toyota launched a series of ads to promote the recently facelifted HiLux pickup truck.

The common theme line for the humorous TV spots, which were shot for Australia, New Zealand and South Africa, is that the new HiLux is "unbreakable" and extremely lovable – or so Toyota claims.

Turn the page to watch all three ads.

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Ad Watch: Nissan's Redonkulous Frontier TV Spot

Most commercials should be taken with a pinch of salt, but sometimes advertisers outdo themselves in silliness. In Nissan's case, the Japanese automaker wanted to convey the message that the Frontier is a "mid-size truck that acts like a full size, giving the driver the feeling they can tackle any obstacle".

And how did Nissan's advertising agency deliver the message? With a Nissan Frontier intervening and saving the day when a passenger airplane's front landing gear jams…

Of course, there's the usual but barely noticeable "Fictionalization. Do not attempt" footnote on the right hand corner. You can watch the ad in the video after the break.

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Ad Watch: Unboxing of a 2012 Toyota Yaris

If you're a gadget freak, then you're probably no stranger to "unboxing" videos made to showcase a variety of products and which are posted throughout the internet.

Toyota takes the same idea to a different level by applying the concept to a new commercial for its recently launched 2012 Yaris supermini, starring Gizmodo's Adam Frucci.

Those interested may watch the spot in the video after the jump.

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Volvo Says Dankeschön to Germans for Ranking the Brand First in Customer Satisfaction

We'll have to wait and see if and when an American carmaker will provide an appropriate answer to Audi's new A6 commercial, but meanwhile here's a fresh and rather witty TV spot from Volvo that thanks German drivers for making the Swedish company the number 1 brand for customer satisfaction in Germany.

Cleverly, the Swedes also say Dankeschön (thank you in German) to the country's car manufacturers such as Audi, BMW, Opel, Mercedes, Volkswagen and Porsche for their...participation, and all this under the beautiful sounds of Bert Kaempfert's famous tune, "Danke Schoen".

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New Audi Ad Portrays U.S. Roads Approaching Third World Conditions and American Drivers as Nitwits

In a new commercial for its redesigned 2012 A6 series that's bound to spark controversy and fuel more than a few heated discussions, Audi is portraying a large percentage of American drivers as being complete nincompoops that drive on third-world roads…

Das Germans answer to these problems is assimilate or die the new A6, which is described as "intelligent" and "technologically advanced".

If you ask us, it's more like we Germans will provide you third world Americans that can afford an Audi with our high-tech products to protect you from your fellow citizens and government - that or you should forget about cars and completely avoid driving in the U.S…

Watch the video after the break.

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Ad Watch: Wild Mercedes-Benz C-Class Breaks Loose from its Door Chains

To promote its newly arrived C-Class Coupe, Mercedes-Benz's U.S. arm has produced this attention-grabbing commercial.

The 30-second TV spot shows a C-Class sedan with its rear doors chained down racing on a road until, as you may have already figured out, it breaks free revealing the Coupe model.

Video follows after the break.

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Video: Volkswagen Unleashes Guerilla Campaign for Small Up! City Car

To demonstrate how important size is when it comes to parking in modern day cities, Volkswagen launched a new guerilla campaign for its new Up! city car right outside the Frankfurt Motor Show hall.

In the early hours of the morning, the German company's marketing team covered a line of cars in textiles featuring a life-size print of the new Up!.

You can watch the video right after the break.

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Chrysler Touts New 300's 8-Speed Automatic in New Imported from Detroit Commercial

The Chrysler Group continues to roll out new advertisements that communicate the “Imported from Detroit” message, albeit without the success of the original commercial starring Eminem that in our opinion should have been about the new 300 instead of the 200, but that is another tale for another time.

The new 60-second commercial is titled, “If You’re Gonna,” and it begin to air on national and cable networks last Friday, September 16.

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Toyota Introduces New Prius Family with a Bizarre Commercial [Video]

Coinciding with the announcement on pricing for the new 2012 Prius Plug-in Hybrid that will launch next spring and the new Prius V minivan that is set to go on sale this October, Toyota has unleashed a new campaign to promote the growing family of Prius models.

The new TV spot is named "People Person" and it was created by advertising agency, Saatchi & Saatchi.

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Video: Jennifer Lopez Shakes it for the New Fiat 500C

While we were busy bringing you all the news from the 64th International Auto Show in Frankfurt, Fiat USA released their latest commercial for the newly launched in the States, 500C open-top city car, starring Jennifer Lopez.

This is the first but not the last ad to show the hot 42-year old pop star as Fiat has enlisted Lopez to promote the new 500 in more commercials that will appear gradually throughout the year. If you try hard, you may notice the 500 taking a backstage role in the promo...

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New BMW 1-Series Origins Promo Series Screens Classic Films

BMW has decided to celebrate the Frankfurt Motor Show launch of its all-new 1-Series by producing the “Origins Film Season” in collaboration with Picturehouse Cinema. The “Origins” season, which starts on September 19, will run simultaneously with the advertising campaign that uses the same thing to underline the different variants of BMW’s base model. Read more »